Vlog video library from Katy and Blake as they visit unique concepts, new ventures and great insight examples brought to life - or simply musing over the latest consumer trends.
KAM Vlog | Enhancing traditional games with technology
How venues are starting to use technology to bring traditional entertainment bang up to date. Customers are increasingly looking for unique experiences and using technology to update traditional games is one way to bring the experience factor to life.
KAM Vlog | Arcade Food Theatre
Blake talks about the rising popularity of street food markets and food halls, and discusses the implications and impact this trend can have on how convenience retailers can bring their food to go offer to life and take it to the next level.
KAM Vlog | Frictionless Technology
Blake discusses the impact of frictionless technology on improving the customer experience. From McDonald's global reach through to the local independent, focussing on improving the customer experience (without the customer having to change) is critical.
KAM Vlog | What Should Research Be?
KAM's new marketing director Katie Jenkins visits The Restaurant Show and lets us in on why she loves research! kam-media.co.uk
KAM Vlog | Social media for independent retailers
Social media advertising will see a 20% increase in advertising spend in this year, accounting for 13% of all global spend. This will mean that, for the first time, social media will overtake print for advertising spend. Don’t be left behind. Don’t be invisible.
KAM Vlog | Choose Gin
The gin explosion shows no signs of abating. Katy has a theory that the trends of customisation and personalisation are at the root of the fantastic growth of the gin category.
KAM Vlog | Pub Experiences
Pub customers are putting the onus onto the venue to make their visit a 'memorable experience'. With rising prices and increased competition, venues are having to provide an experience above and beyond the norm in order to drive footfall.
KAM Vlog | Driving footfall everyday
The Waverley Arms pub is maximising every opportunity to drive footfall. Katy examines how they are using each day to create an event which encourages customers to come and visit multiple times during the week and receive a very different experience.
KAM Vlog EXTRA | We wan to hear your ideas!
If you like our Vlogs then we'd love to hear from you. Let us know about a trend, a new innovation or a store opening which you would like to see us cover in an upcoming blog and we will do our very best to make it happen!
KAM Vlog | Pubs and Property
What is the connection between pubs and property? Katy explores the issues and implications, whilst considering what the future holds for the pub sector.
KAM Vlog | Pubs, Pies and Community
The role that a pub plays in the local community is vital and is one which is becoming more of a need for today's consumer. Locality, relevance and authenticity are all key aspects of what customers are looking for from brands and operators and pubs are perfectly placed to capitalise on this, whilst also giving something back to their communities.
KAM Vlog | Sustainable shopping at BYO
Katy takes a trip to her local grocery store which is 100% plastic free. BYO (bring your own) encourages shoppers to bring their own containers to fill up with their chosen grocery items. Sustainable shopping on a local level.