The Licensee Index
The industry-leading operator sentiment tracker for the UK licensed and tenanted pub sector.
An annual, independently conducted, research study of UK licensed and tenanted publicans. Identifying the strengths, weaknesses, opportunities and threats for individual pub companies, based on how they are viewed by their licensees.
The following pub companies currently participate in this research
The content we capture includes,
but is not limited to...
Key performance measures of pub company services, including communication, support and advice, quality of BDM, innovation, financial support and more.
Hierarchy of pub company selection – what makes them choose one pub company over another and what makes them stay loyal.
Important influences on pub company sentiment; what it is that licensees want and need from their pub company in today’s current economic climate.
Understanding what the future holds for licensees – where are the challenges and the opportunities, and what support they need in order to protect and grow.
This short film serves as both an introduction to The Licensee Index and a summary of the key topics. The video is based upon results from the 2018 wave of research.
The Licensee Index | Research review
“The Licensee Index has given JW Lees an essential benchmark in terms of how we support our pub partners better. We have been challenged in terms of our own assumptions about what is important and, as with everything in life, what gets measured gets done.”