Resources

Free downloads of insight-led content to help you and your business stay one step ahead of the curve.

KAM Media Insights

The following are free to download and include insight reports, white papers and infographics. The content is produced by KAM Media, solely or in collaboration with trusted partner brands.

Merging People and Tech

AVAILABLE NOW - This free insight report from KAM Media and pointOne will help you understand and navigate the new era of customer experience within QSR and offers critical insight when integrating new technologies without losing the personal touch desired by customers.

Faced with social distancing measures, staff shortages and supply chain issues, many operators have turned to technological solutions such as mobile order & pay and self-serve kiosks to help ease these ongoing pressures. This whitepaper looks at technology's impact on the customer experience and whether it has helped or hindered the core expectation of hospitality that is the human interaction.
We’ve spoken to both QSR customers and staff to reveal:
• The human touch: Are people are still central to delivering customer experiences?
• Service expectations: What do customers really want from staff?
• What is the real cost of poor customer service: 2 strikes and you’re out!
• Are current staff shortages damaging customer experience?
• People + tech: What’s the impact on the customer experience?
• The staff perspective: is tech a good thing?
• Which digital solutions delivering a great customer experience?

Enter your details to receive your free copy of 'Merging People + Tech':

By submitting your details, you agree to receive communications from KAM Media and pointOne.
KAM Media are committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

AVAILABLE NOW - New consumer research reveals the importance of hygiene in hospitality venues. We all know COVID-19 has had a seismic impact on our lives but this research, in partnership with Food Alert, has revealed that the decision drivers of how we choose where to eat and drink out have fundamentally changed.

The thought of ‘one-strike and you’re out’ can feel particularly shocking. However, when it comes to food hygiene there is no room for half measures from customers. This research highlights how critical it is to get right and to get it consistently right. In this report we look to break down the key drivers concerning consumers and why hygiene matters more than ever when it comes to venue choice, giving you, the operator, food for thought on what to consider and prioritise when either opening, or simply running your operations day to day.

Click the link to download your free copy of 'Hygiene Matters: One Strike and You're Out''

KAM Media Zonal Plan to Plate

AVAILABLE NOW - This free insight report from KAM Media and Zonal will help you understand and influence the hospitality customer journey in a new world.

We are delighted to have partnered with Zonal, the technology provider empowering hospitality businesses, to bring you this deep dive into the hospitality consumer’s journey from ‘plan to plate’ in a new world. The shape of hospitality has changed forever. One thing, however, never changes - the importance of understanding the way in which customers think and behave. Influencing these thoughts and behaviours is becoming harder as they, and the world around them, changes. To better support hospitality operators and brands as they adapt to the world we now live in, KAM Media and Zonal are launching a brand new research report to understand the hospitality customer's decision journey, from plan to plate. We will follow the customer journey from the initial decision to leave the house and venue choice through to ordering, paying and leaving a review.

Enter your details to receive your free copy of 'Plan to Plate 2021'

By submitting your details, you agree to receive communications from KAM Media and Zonal.
KAM Media are committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

zonal
Low & No

In January 2020, KAM Media launched their inaugural research study into the low & no drinking occasion, and how customer attitudes and behaviours are driving it's rapid growth.

Fast-forward twelve months and a lot has changed in the world. However, we continue to see an exponential growth in the low & no category. Sales of low & no alcohol are up 30% in the off trade and up by nearly 50% in the on trade.

At KAM Media, we're delighted to be launching our follow-up research study, accompanied by an online launch event, to continue providing critical insight on the low & no category, from a customers' perspective. We've dived deeper into what has changed in 2020 and look ahead to the new customer trends for 2021.

Report published January 2021.

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By submitting your details, you agree to receive communications from KAM Media.
KAM Media are committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

Pub research and insight

Return of the Pub is a research study designed to understand the future behaviours and attitudes of pub customers when lockdown measures are eased. Defining the ‘new normal’ for pub experiences in the UK.

This exclusive research has been conducted by KAM Media, in association with the BII and with support from Toggle, Punch Pubs, Greene King, Admiral Taverns, Fuller's, Hawthorn, Star pubs and bars and Frederic Robinson. Our collective aim is to provide valuable information and insight to help operators and brands prepare for the ‘new normal’ as the UK exits lockdown.

Featuring 60+ pages of data, insight, case studies from and commentary from industry leading influencers including; Steve Alton (CEO, BII), William Robinson (MD, Frederic Robinson), Anthony Pender (Co Founder, Yummy Pubs) and Ben Lockwood (Marketing Manager - OnTrade, BrewDog).

Report published June 2020.

Enter your details to receive your free copy of Return of the Pub'

By submitting your details, you agree to receive communications from KAM Media.
KAM Media are committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

summer of sport

KAM Media has teamed up with MatchPint to speak to sports fans and pub operators to discover the potential impact that the biggest summer of sport can provide for pubs.

Postponements from last summer sees both the UEFA European Football Championships (11th June - 11th July) and The Olympic Games (3rd July - 8th August) move into an already jam-packed summer schedule. They join the British & Irish Lions Rugby Tour of South Africa (24th July/31st July/7th August), the UEFA Champions League Final (29th May), the Europa League Final (26th May) and the final weekend of the Premier League (23rd May) in a smorgasbord of skill, power, flair, triumph and despair. Throw in the potential for one of the most anticipated British Heavyweight fights as Anthony Joshua faces up to Tyson Fury (TBC but expect it to be in the summer) and you've got the recipe for a summer of sport that may never be topped.

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By submitting your details, you agree to receive communications from KAM Media and MatchPint.
KAM Media are committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

MatchPint
Tale of two tables slerp

KAM Media has partnered with Slerp to bring you 'A Tale of Two Tables:
The Future of At-Home Hospitality Consumer Survey Report'

The research shows the potential of at-home hospitality and the need for operators to really understand the value of serving their customers at two tables; at the venue and at home. Embracing both online and offline sales as mutually beneficial and profitable is something that customers not only want but now expect.

Enter your details to receive your free copy of 'A Tale of Two Tables'

By submitting your details, you agree to receive communications from KAM Media and Slerp.
KAM Media are committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

SLERP is a turnkey solution providing all the innovation of an on-demand marketplace, with all the control of a white-label e-commerce solution.

hospitality experience

This free whitepaper from KAM Media looks into the secrets of delivering a winning experience in hospitality

The challenge for any operator is that as customers, as consumers, as human beings, we’re all different. You can’t please all the people all of the time, however those operators that can get close will be the ones that succeed. This whitepaper focuses on three examples of customer groups or occasions where we think hospitality "could and should do better"...

In the last few years, we’ve seen an increase in more diverse dietary requirements, from veganism to gluten-free. We’ve also seen a surge in demand for low & no drink alternatives as consumer tastes and drinking habits continue to evolve with more than 1-in-4 hospitality visits now being alcohol-free. Finally, we’re also seeing a more diverse customer base than ever before. The gap between 18-24-year olds and 65+ year olds has never been greater, in terms of their cultural and environmental influences and outlooks. Generation Z is challenging the norm when it comes to eating and drinking out.

Enter your details to receive our FREE whitepaper on the secrets of delivering a winning experience in hospitality

By submitting your details, you agree to receive communications from KAM Media.
KAM Media are committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

This free whitepaper from KAM Media and OrderPay looks into how technology is enhancing the customer experience within hospitality

Be it tech-enhanced, tech-driven or tech-enabled, new technologies are playing a significant role in helping hospitality operators navigate their way through the current crisis. It is also having a huge impact on the customer experience. With predictions of what the future may bring being shouted from every rooftop, there is one theme that consistently rears its head when anyone speaks of how our great hospitality industry will survive. Technology, technology, technology.

With predictions of what the future may bring being shouted from every rooftop, there is one theme that consistently rears its head when anyone speaks of how our great hospitality industry will survive. Technology, technology, technology.

Enter your details to receive our FREE whitepaper on how technology enhances the customer experience within hospitality. It will be sent direct to your inbox.

By submitting your details, you agree to receive communications from KAM Media and OrderPay.
KAM Media are committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

Gen Z

In this whitepaper we consider some of the key aspects which make this generation unique but which also represent challenges and opportunities to hospitality operators and brands. One thing is for sure, you can't ignore this generation. They are tomorrow's customer, today.

There's no doubt that these are incredibly tough times for a lot of us. Lockdown hit many hard and has thrown up countless hurdles for businesses to overcome. However, with challenges come opportunities and throughout the last 6 months, KAM Media have been conducting numerous research studies for clients and of our own, and one of the key trends we see time, and time again, is that Generation Z remain a critical demographic for businesses to target for future growth.

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By submitting your details, you agree to receive communications from KAM Media.
KAM Media are committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

the new normal insight

It's an unprecedented time for us all and one which we are still getting used to. The Covid-19 pandemic is not just impacting our health, it's impacting the very fabric of our existence. From how we shop, how we work, how we socialise and how we interact with other people. This white paper takes a look at how this fundamental change to our 'known behaviours' is likely to impact our consumerism in a post-Corona world.

Exploring six key trends for the the consumer of the future - hyper connectivity, virtual experiences, ambient wellness, delivery, building brand loyalty and collaboration. Ask yourself: What could we do in 2020 that people will still be talking about in 50 years time?

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By submitting your details, you agree to receive communications from KAM Media.
KAM Media are committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

craft beer drinkers UK

This is the first of a bi-monthly series of reports aimed at tracking the consumption behaviours, attitudes and trends from craft & modern beer consumers in the UK. This first report outlines the key measures that will be tracked and trended in subsequent waves. With each wave of research the trending data will build to create the ‘go-to’ overview of how beer enthusiasts habits are evolving over time.

Bi-monthly research study, tracking the attitudes and behaviours of beer enthusiasts in the UK. Produced in partnership with BREW//LDN.

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100 day brand marketing and pr playbook

The 100 Day Playbook is the ultimate restaurant marketing and communications guide for pubs, restaurants, and cafes. The brainchild of Mark McCulloch, Supersonic Inc., The 100 Day Playbook was created to support hospitality operators following the initial 2020 lockdown. It features content from some of the hospitality industry's leading experts in their fields, including KAM Media, Supersonic Inc., Fleet Street Communications, Wireless Social, 2 Forks, and Feed It Back.

Enter your details below to receive your copy of The 100 Day Brand, Marketing & PR Playbook

By submitting your details, you agree to receive communications from KAM Media and partners.
KAM Media are committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

convenience retail insights

Commissioned by TWC and sponsored by Cirkle PR, with research conducted by KAM Media. This new research report covers the consumer and retailer behaviours and opinions on the short to medium term future of the UK convenience channel in the wake of the Covid-19 pandemic.

The research is based upon 427 interviews with UK adults (+18) who visited a convenience store at least once in the last 6 weeks. Nationally representative of the UK. Alongside 150 interviews with symbol and unaffiliated independent convenience retailers in the UK. Both pieces of research were conducted in May 2020.

Enter your details to receive this FREE report. It will be sent direct to your inbox.

By submitting your details, you agree to receive communications from KAM Media, TWC and Cirkle.
KAM Media are committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

beer drinkers in lockdown

By submitting your details, you agree to receive communications from KAM Media and BrewLDN.
KAM Media are committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

The current situation has led to an evolution in consumer behaviour. This has been felt, none more strongly, than in the hospitality sector. With pubs in lockdown, beer drinkers have been adapting their purchasing and consumption habits. The new ‘consumer mix’ may have changed, possibly forever. Therefore, the challenge for brands and breweries is to ensure that they remain relevant to the customer across all elements of this mix, from traditional occasions in the pubs and tap rooms, to ‘at-home’ occasions, ‘Zoom nights’ to drinks in the park and more…

This report commissioned by BrewBroker, with research conducted by KAM Media, reveals the impact of lockdown on the beer enthusiasts of today, and what the legacy will be for their future behaviours. Featuring exclusive research with over 2,500 beer enthusiasts.

It is with the support of our suppporting partners that we have been able to create this report so huge thanks to Kegstar, Brewtapp and Fleet Street Communications.

UK wholesale data and insight

Discover what retailers and foodservice operators need from their wholesalers as we return to the 'new normal'. This white-paper has been created to help support the UK wholesale industry. Combining exclusive KAM Media research, joint research conducted in association with TWC and Cirkle PR and third-party research sourced specifically for this publication.

This white-paper will showcase the evolving habits and attitudes of independent retailers and foodservice operators as they face the challenging road ahead, in a post Covid- 19 and post-lockdown world.

Enter your details to receive this FREE report. It will be sent direct to your inbox.

By submitting your details, you agree to receive communications from KAM Media.
KAM Media are committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

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“We were extremely pleased with the insights and suggestions provided –  they exceeded our expectations – enabling us to adjust our proposition accordingly”

Andrew Donnelly, Co-FounderUnisource

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