Research products

Keeping you informed and inspired. Our research products tap into the trends impacting your business, providing understanding and context to help your business grow.

Research products KAM media

From operator benchmarking, consumer insight to future trend predictions, our research products always feature robust, exclusive proprietary research, expert insight and commentary from industry influencers. Please get in touch to find out more and discuss purchase options.

Newtrade and KAM Media life after lockdown

Report published July 2020.

Available in PDF format.

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This brand-new research study, bought to you by Newtrade Media and KAM, is designed to understand the changing behaviours and attitudes of independent retailers to help define what the supplier-retailer relationship will look like in the ‘new normal’.

Research has been conducted with 300+ convenience retailers, representing nearly 500 stores. The sample includes both symbol and unaffiliated independents. This report is for suppliers and service providers to the UK convenience market. It focusses in particular on answering the needs of sales teams, the customer marketing function and field sales teams.

In an unprecedented and unpredictable time, it becomes even more critical to ensure that we have as much robust and relevant data and insight at our fingertips to help ensure our decisions and actions are right for the changing retail landscape that is emerging. How will communication between retailers and suppliers need to change? What do retailers want from suppliers in terms of communication and support? How have retailers needs changed with regards to range, promotions, PMP, NPD, POS and in-store environment? What would make them choose to work with one supplier over another going forward?

Low & no alcohol trends

Report published February 2020.

Available in PPT and PDF formats.

Understanding the attitudes and behaviours behind this growing drinking occasion and what we need to do to take advantage of the category.

This report includes exclusive research, conducted by KAM Media, with 1,000 UK adults (+18) surveyed online, alongside interviews with 163 UK publicans. Both carried out in December 2019. In addition to the robust research, the report is supplemented by insight and analysis from leading industry experts including those from KAM Media, plus case studies and examples. Combining to provide a unique assessment of the underlying trends and possible opportunities of this rapidly growing category.

Featuring 70+ pages of data, insight, case studies and commentary from industry leading influencers including; Sandi Patidar, MD & Founder, Black Forest Beers - Alex Carlton, Founder, STRYKK - Mark Stretton, MD, Fleet Street Communications - Jessica Markowski, Sales Director Convenience and Wholesale at Budweiser Brewing Group UK&I.

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KAM Media Ontrade Outlook 2019

Report published May 2019.

Available in PPT and PDF formats.

If we listen to what consumers are telling us, then we will have the best shot at future-proofing our businesses.

We spoke to 1,000 UK pub customers and asked them over 100 questions to get to the heart of the key issues impacting their decision making and pub-going behaviours. Alongside insight from leading industry experts and interviews with insight from 100 UK publicans. We believe that this report provides the most concise and relevant content for any business looking to grow and succeed in the on trade over the next 12 months.

The report breaks down the key insight into 7 sections, covering the most important issues impacting customer behaviour now and in the near future; personalisation, premiumisation, experiential, ordering & payment, food, health & wellness, loyalty.

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UK hospitality research and insight

Report published February 2019.

Available in PPT and PDF formats.

'From Plan to Plate’ will help you to know YOUR CUSTOMERS and YOUR CUSTOMER’S JOURNEY. Unlocking these secrets is the key to successfully delivering against current and future customer demands. This publication is packed with data, insight, commentary and opinion. It’s a culmination of exclusive consumer research (speaking to 1,000 UK consumers who have eaten out for either a breakfast, brunch, lunch or dinner in a pub or restaurant recently – at time of survey), and conversations with leading industry experts as well as insight and opinion from the team at KAM Media.

There’s a lot of market data available showing where people go and what they spend their money on – but very little in terms of WHY they make the decisions they do– and ultimately how we can better influence them. The aim of this report is to plug the gap in market data and provide you with actionable insights into why consumers make the decisions they do - along the length of the consumer journey from making their initial decision to eat out to choosing a venue, making their order and ultimately paying their bill.

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“KAM provided some great insights which we have now responded to.  As a result we have significantly improved how effective our communications are, as well as made improvements to range and packaging.”

Tim Fairs, Customer DirectorMcColl's

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