Fuller’s wanted to understand where they sat as a brand within the industry and to discover, and respond to, the needs of their publicans.
KAM Media conducted interviews with 1,000 publicans providing Fuller’s with robust insight allowing them to benchmark how they are performing against their own KPI’s; and how their BDMs are performing.
The research presented by KAM Media enabled them to make key strategic development plans; to understand where they needed to make improvements and to capitalise on their strengths.
“KAM Media has provided us with invaluable insight, not only on how we as a business are performing against our own internal KPI’s, but how our BDM’s are performing against industry standards. The research also enabled us to get a clearer picture of how engaged our licensees are, allowing us to tailor support and initiatives. We look forward to working with the team at KAM again.”