Case Study

Cranswick

Delivering honest, independent shopper feedback.

THE CHALLENGE

Cranswick asked KAM Media to help them understand the meat shopper within Tesco. They wanted honest, independent shopper feedback, on camera and to turn that into an engaging film to share with their clients and internal teams.

OUR APPROACH

KAM Media carried out one day of on-site, face to face interviews at the fixture. We edited over 50 interviews to create two different length films for corporate use.

THE OUTCOME

Our research was used to identify what products were/were not suitable for Tesco supermarkets. The shopper feedback films enabled Cranswick to bring their products and usage of their products to life and the were used to drive strategic direction with regards to range and shopper needs.

“As part of our category planning process we needed to understand shopper behaviourand instore motivations to buy. As ever we were working to incredibly tight deadlines and needed shoppers’ testimonials promptly. KAM Media quickly analysedand understood the brief. Within a couple days we were in store filming and the week after we received the final videos. KAM Media was extremely reactive and we would definitely use them in the future.”

Julia Bourdon, MarketingCranswick