Confex wanted to create their first bespoke customer research program, using insight to improve the members offering and to move quickly and deliver actionable insights.
Working closely with Confex Directors, KAM Media established 5-year trading objectives with a proposed integrated research program to enable the journey. KAM provided full development of the questionnaire, extensive face to face customer research, end to end project management and presentation of results and recommendations, alongside ongoing consultation with Confex Directors.
Insights and recommendations allowed timely decisions and changes to be made within the business. Changes were made to enhance the experience and business model for Confex members. These included ranging, product offering and payment options, helping to contribute to a record trading year for Confex.
“KAM Media were able to understand our business and what we needed to get out of the research and then implement and present the research in a very simple yet effective way.”