Case Study

Britvic

Launching a new soft drink in the OOH environment.

THE CHALLENGE

To gain specific and actionable real-life learnings on what is required to make the launch of a new soft drink a success in the OOH environment. To fully understand the proposition and product benefits. To focus on pack graphics to identify if further rework is required.

OUR APPROACH

KAM Media provided a collaborative approach with the client, consulting and refining throughout the process. A mixed methodology was used to speak to both consumers and publicans. Friendship groups were conducted across the country and in-depth calls were arranged with publicans from both Freehouse and Enterprise Inns Pubs.

THE OUTCOME

Actionable recommendations on launch plans and timings, product positioning and target audience. Detailed insights and analysis of 4 packaging routes and optimal execution. Full presentation and reports created.