To gain specific and actionable real-life learnings on what is required to make the launch of a new soft drink a success in the OOH environment. To fully understand the proposition and product benefits. To focus on pack graphics to identify if further rework is required.
KAM Media provided a collaborative approach with the client, consulting and refining throughout the process. A mixed methodology was used to speak to both consumers and publicans. Friendship groups were conducted across the country and in-depth calls were arranged with publicans from both Freehouse and Enterprise Inns Pubs.
Actionable recommendations on launch plans and timings, product positioning and target audience. Detailed insights and analysis of 4 packaging routes and optimal execution. Full presentation and reports created.