Case Study

Accolade Wines

Predicting future trends in the on trade.

THE CHALLENGE

Accolade Wines asked KAM Media to create a ‘trends’ presentation, focusing on the on trade in 2017 and to make predictions for the industry in 2018. They wanted us to present our findings at their company strategy day.

OUR APPROACH

We conducted extensive research on the industry; combined it with our existing knowledge and some bespoke new Accolade Wines research, and created a consultative ‘trends’ presentation with strategic recommendations. Katy delivered the presentation at the company strategy day enabling the client to fully understand the research, and how they could optimise their business in line with the 2018 industry predictions.

THE OUTCOME

KAM Media's insights allowed Accolade Wine to better understand the industry and how to position the company in 2018. The research is to be repeated on a regular basis to ensure that the client continues to capitalise on their business strengths and stay ahead of their competitors!

“We commissioned KAM Media to put together a ‘trends’ presentation for our company strategy day. The insight they provided was informative and relevant, covering trends from 2017 and making predictions for 2018. We were really pleased with the research that Katy delivered and we look forward to working with her and the KAM team in the future.”

Nilesh Mistry, Category Development ManagerAccolade Wines