Introducing Ontrade Outlook 2019
We realise that it’s pretty impossible to predict the future but that doesn’t mean that we can’t prepare for it. This report aims to arm both operators and brands with insight and information to help understand the evolving needs of pub customers and to future protect your business by meeting the demands of the people that matter most – the customer. UK consumer pub trends that are impacting the future of the channel.
What is the Ontrade Outlook?
We’ve spoken to 1,000 UK pub customers and asked them over 100 questions to get to the heart of the key issues impacting their decision making and pub-going behaviours. Alongside insight from leading industry experts and direct publican feedback. We believe that this report provides the most concise and relevant content for any business looking to grow and succeed in the on trade over the next 12 months. Arming your business with not only the latest consumer trends but with insight on which of them will really be impacting customer behaviour.
What are the benefits of this research?
The 7 steps to future success
1. Don't go by gut feel and assumptions alone
2. Show that you are listening to your customers
3. Future protect your business
4. Understand what your customers want you to start doing and stop doing
5. Create impactful 'sales stories' for key stakeholders in your business
6. Help you calculate where to invest in order to gain maximum return
7. Don't be left behind by your competition and keep your fingers on the pulse