Gaining the customer perspective on one of the biggest growth opportunities within grocery retail and hospitality

The growing trend for low + no

In a short space of time the value of the ‘low & no’ category has grown rapidly. In the on-trade, sales of low/no alcohol beer are up around 28%, with non-alcoholic sprits up 400%+. In the off-trade in the past year, £43 million was spent on low/no-alcohol beers.

The category is being driven by growing trends of tee-totalism and consumers looking to reduce their alcohol consumption for health reasons. KAM Media research showed that 2 in 5 18-24-year-olds describe themselves as teetotal; more than twice the number of UK adults in general. Knowledge of this relatively unknown category is currently limited, but the growing demand for a decent Low+No range is not going away.

Getting ahead in the Low+No game

'Low+No - The Customer Perspective' contains essential knowledge and insights for suppliers and operators, in both the on and off trade, who want to get ahead of the game and maximise sales in this new, growing category.

What you need to know

Future proof your drinks range - Understand current brand and product awareness across both on and off-trade channels for low & no. Which brands have gained a head start with consumers?

Understand the right proposition to drive sale in your business - Evaluate whether the consumer behaviour differs between on and off-trade? Does the proposition need to differ between channels for low & no manufacturers based on different consumption occasions?

Key insights for successfully marketing Low+No - Discover the underlying consumer behaviours and attitudes that are driving the demand for low & no products. What are the key triggers that marketing teams need to tap into?

Positively influence the purchasing decisions - Recognise the path to purchase for consumers in both the on and off trade. What triggers their decisions?

Get your menu or merchandising right - understand consumer occasions and purchasing decisions to ensure menus, back bar or shelves create a positive customer experience.

Understand what's coming next - What does the future look like for Low+No, including exploring the world of CBD drinks – where is the opportunity for the on and off trade?·

Secure your attendance at the KAM Media Low+No Conference, in association with Fleet Street Communications

We will be launching the findings from the Low+No insight report, alongside guest speakers from leading industry experts and brands, including BrewDog, Botanic Labs and MatchPint.

Thursday 16 January 2020 | 13:30 – 16:00 GMT
The Tokenhouse, London, EC2R 6DA

Secure your copy now!

Insights captured from 1000 UK adults (18+) and 100 licensees in order to get a true picture of the opportunity for the low & no category. Available in both PPT and PDF formats.

£1,450+VAT | Early bird price
£1,995+vat | Standard price