55%

of UK adults are trying to cut down alcohol consumption

29%

of adult pub visits do not include any consumption of alcohol

25%

will currently default to tap water in hospitality venues if they're not drinking alcohol

72%

of UK adults have tried a 'low or no' alcohol drink

The research report

We have conducted exclusive consumer research, in partnership with Lucky Saint, looking into the latest low and no trends to help operators and brands unlock further growth in the category and satisfy customers' growing demand for low-alcohol or alcohol-free drinking occasions...

> Year-on-year comparisons. How have some of the key insights from 2020 shifted, one year on. What has changed and why.

> Assess the categories and brands that are winning and why. What are the customer drivers to purchase.

> Lockdown v lifetime. Which customer habits are short term and which are long term. We sort the future from the fads.

> Diving deeper into consumption occasions, barriers to trial, price perceptions, quality perceptions and our predictions for 2023 and beyond.

“The KAM ‘Low+No’ event was brilliant, I found it really insightful and enjoyed the buzz around all things no & low! It’s really given me some food for thought and will help guide our approach to no/low. Exciting times ahead.”

Steve Oliver - Category Development & Insights ManagerSt Austell

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