Low and No 2022: The Customer Perspective
A brand new insight report into the low and no alcohol category for 2022
In January 2020, KAM launched their inaugural research study into the low and no drinking occasion in 2022, and how customer attitudes and behaviours are driving it's rapid growth.
Fast-forward over two years and a lot has changed in the world. However, we continue to see an exponential growth in the low and no category.
At KAM, we're delighted to be launching our follow-up research study, in partnership with Lucky Saint, to continue providing critical insight on the low and no category, from a customers' perspective. We've dived deeper into what has changed since 2020 and look ahead to the new customer trends for 2023 and beyond.
55%
of UK adults are trying to cut down alcohol consumption
29%
of adult pub visits do not include any consumption of alcohol
25%
will currently default to tap water in hospitality venues if they're not drinking alcohol
72%
of UK adults have tried a 'low or no' alcohol drink
The research report
We have conducted exclusive consumer research, in partnership with Lucky Saint, looking into the latest low and no trends to help operators and brands unlock further growth in the category and satisfy customers' growing demand for low-alcohol or alcohol-free drinking occasions...
> Year-on-year comparisons. How have some of the key insights from 2020 shifted, one year on. What has changed and why.
> Assess the categories and brands that are winning and why. What are the customer drivers to purchase.
> Lockdown v lifetime. Which customer habits are short term and which are long term. We sort the future from the fads.
> Diving deeper into consumption occasions, barriers to trial, price perceptions, quality perceptions and our predictions for 2023 and beyond.
The 'Low+No 2022: The customer perspective' research report can be purchased for £495.
This price includes 12-months access to the KAM 'Access All Areas' Knowledge Hub. You'll gain access to invaluable infographics, insights reports, white papers, data analysis and access to exclusive webinars and events. You are free to cancel your subscription after the initial 12-months.
Once purchased you will receive your copy of the report, via email, within 24 hours. You will also receive your log-in details, to set up your account and gain access to our full library of research reports and insights.
“The KAM ‘Low+No’ event was brilliant, I found it really insightful and enjoyed the buzz around all things no & low! It’s really given me some food for thought and will help guide our approach to no/low. Exciting times ahead.”
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hello@kam-media.co.uk
(07841) 666325
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