Low & No 2021: The Customer Perspective

A brand new event and insight report into the low & no alcohol category for 2021

low & no alcohol

In January 2020, KAM Media launched their inaugural research study into the low & no drinking occasion, and how customer attitudes and behaviours are driving it's rapid growth.

Fast-forward twelve months and a lot has changed in the world. However, we continue to see an exponential growth in the low & no category. Sales of low & no alcohol are up 30% in the off trade and up by nearly 50% in the on trade.

At KAM Media, we're delighted to be launching our follow-up research study, accompanied by an online launch event, to continue providing critical insight on the low & no category, from a customers' perspective. We'll dive deeper into what has changed in 2020 and discover the new customer trends for 2021.

329m

adult pub visits last year did not include any consumption of alcohol

24%

of adults claim to be teetotal

47%

of adults are reducing their alcohol intake for health reasons

32%

of adults purchase low & no for 'big nights in'

The research report

We will be conducting exclusive consumer research looking into the latest customer trends to help operators and brands unlock further growth in the category and satisfy customers' growing demand for this drinking occasion...

> Year-on-year comparisons. How have some of the key insights from 2020 shifted, one year on. What has changed and why.

> Assess the categories and brands that are winning in both the on and off trade and why. What are the customer drivers to purchase.

> Lockdown v lifetime. Which customer habits are short term and which are long term. We sort the future from the fads.

> Diving deeper into consumption occasions, barriers to trial, price perceptions, quality perceptions and our predictions for 2021 and beyond.

The event / online debrief - 19th January 2021

Diving deeper into consumption occasions, barriers to trial, price perceptions, quality perceptions and our predictions for 2021 and beyond.

> The operator perspective - hear from leading operators on how they're maximising low and no.

> The customer perspective - brand new research findings will be revealed.

> The brand perspective - how are key brands ensuring they get the offer right for consumers.

Register early and use the 'EarlyBird59' discount code to get access to the online event and receive the insight report for just £59.

“The KAM Media ‘Low & No Alcohol Conference’ was a really well pitched event. Atmosphere, content, and attendees all really positive.”

Ben Lockwood, Marketing Manager - OnTradeBrewDog

KAM Media no & low
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