Generation Z

Tomorrow's customer today

Gen Z in hospitality
Gen Z in convenience

In this whitepaper we consider some of the key aspects which make this generation unique but which also represent challenges and opportunities to hospitality operators and brands. One thing is for sure, you can't ignore this generation. They are tomorrow's customer, today.

There's no doubt that these are incredibly tough times for a lot of us. Lockdown hit many hard and has thrown up countless hurdles for businesses to overcome. However, with challenges come opportunities and throughout the last 6 months, KAM Media have been conducting numerous research studies for clients and of our own, and one of the key trends we see time, and time again, is that Generation Z remain a key demographic for the businesses to target for future growth.

The whitepaper contains exclusive research carried out by KAM Media alongside industry expertise and commentary. Sections covered include;

Low and no alcohol ranges must be on point

Technology plays a vital role in delivering an experience

Be a glass box, be authentic

We see greater variations in dietary requirements

Ethics are a
big influence

What does the future hold?

The report is available NOW in PDF format. Enter your details if you would like to receive your FREE copy of this whitepaper straight to your inbox.

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