Generation Z
Tomorrow’s Shoppers Today.
Everyone’s talking about Generation Z.
And with good reason. A quick Google search will show 356 million results for 'Generation Z' compared to 96 million for 'Millennials'. There are a lot of opinions out there, some informed, others... not so much.
Why are they so important?
Put simply, they will shape the way we will shop, eat, drink and interact with brands. Technology will lead the way and it's being driven by the influencers. And no generation is more influential than Generation Z.
