Our recent consumer poll showed that it will be the independent, local pub sector that will be the first to win back customers when they fully re-open end of May. The research looks at what proportion of customers are likely to return to different hospitality venues in the first three months of full re-opening in May. 62% of UK pub-goers said they intend to visit an independent, local pub in that time- this was the highest proportion of all venue types.
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Cafes and coffee shops came in second with 55% of their customers saying they’d visit in the first 3 months of re-opening. They are followed by independent restaurants (48%.)
‘Chain’ pubs and restaurants will still see a significant proportion of their customers return too with 45% of those who visit ‘chain’ pubs say they intend to visit them in the first 3 months. 42% of ‘chain’, or branded restaurant customers say the same. QSR was slightly lower with 39% of their customers stating they’ll be back within the same timescale.
“The results are really positive specifically for both independent pubs and restaurants, with a large proportion of customers set to return in the first 3 months. This goes hand in hand with other research which suggests that customers will choose local, independent options first for a while. Other outlets are going to have to work that little bit harder to re-attract visitors.” Katy Moses, MD, KAM Media
Customers of nightclubs are predictably slightly more hesitant to return. 21% of club-goers saying they intend to visit in the first three months of re-opening.
A previous poll by KAM found that 1-in-3 UK adults intend to visit a pub or restaurant while they are “outdoor only”. 26% saying they’ll return only when they open indoors after May 18th. A further 33% said they would avoid hospitality for the foreseeable future due to covid- a large proportion of these were typically infrequent visitors to the sector pre-pandemic.
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