One of the things this pandemic has done to the hospitality industry is exacerbate the same challenges that many publicans have faced for many years; how to drive more (and new) footfall and increase incremental spend in their pubs. It could be said that pubs are one of the more traditional outlets on the typical … Read More
3.3m people have already made Christmas reservations 1-in-5 UK adults, who celebrate Christmas, have already started planning for Christmas, according to a new consumer poll from research consultancy, KAM. With 7% stating that they’ve already made a reservation for a pub or restaurant for the upcoming festive period and 17% saying they have already invited … Read More
With staff shortages rife within the hospitality industry, KAM’s new research shows that only 1-in-5 UK adults consider Hospitality to be an appealing industry to work in. Download the full infographic below. This new research aims to measure the perception of Hospitality as a potential career choice for UK adults. It found that 23% still … Read More
As the government drops the “work from home if you can” guidance, a snap poll from KAM Media found that nearly 1-in-4 ‘hybrid workers’ consider hospitality venues an acceptable place to work remotely. Download the full infographic here. Pubs, restaurants and coffee shops are particularly attractive to younger ‘hybrid workers’. 26% of GenZ and younger … Read More
In our latest blog, Blake Gladman, Strategy & Insights Director at KAM, shares how consumers make decisions about which pubs and restaurants to visit and what drives their choices… “Halfway through this life I used to feel free. Was it just a dream? Think you’re so carefree, but you’re just seventeen, so much like me. … Read More
As the end of all restrictions are in sight, KAM asked consumers whether they are ready to wave goodbye to table service and whether they’d missed vertical drinking in venues. You can download the results below… The above infographics are from two pieces of research that KAM carried out in collaboration with Zonal and … Read More
Gen Z most easily frustrated as customers return to pubs and bars With the hospitality sector finally reopen, new research has identified the top frustrations for customers when visiting a pub or restaurant, with Generation Z being the most easily irritated. Over half of Gen Z-ers (defined here as those aged between 18 and 24 … Read More
New research from BBPA and KAM reveals the devastating impact of restrictions on pubs and pub-goers. 4-in-10 Brits say their favourite pubs are still shut because of COVID. Our research, carried out with BBPA, asked 1,000 UK adults if any of their favourite pubs were still closed, with 40% of respondents (400) saying they were. … Read More
Digitalisation of the customer journey is accelerating as the sector gets set for indoor reopening Our brand new report released this week in partnership with Zonal focuses on the post-pandemic customer journey and examines the customer decision process from deciding whether to go out and researching a venue, through to ordering, paying, reviewing and choosing … Read More
After the year we’ve just had many operators will no doubt be actively looking for opportunities to drive customers back through their doors. Last summer we had ‘Eat Out To Help Out’ and whether you loved it or hated it, it certainly drove footfall into many venues. This summer, we have sport- and lots of … Read More