Summer of socialising ahead

April 8, 2021Consumer

2021 looks set to be a summer of socialising for many UK consumers, if lockdown measures do lift. 36% of UK adults say they plan to have friends and family over to their homes more often than pre-pandemic according to our latest poll. The poll showed that there will be a significant amount of socialising … Read More

Opting out of Mother’s Day

February 25, 2021Consumer

Consumers want the option to ‘opt out’ this Mother’s Day Nearly 1-in-5 consumers would like the option to ‘opt out’ of Mother’s Day communications from operators and brands, according to our latest consumer poll. We’ve teamed up with Toggle to understand consumer intentions for Mother’s Day 2021. The research showed that despite 71% of UK adults … Read More

What’s next for alcohol-free spirits?

February 9, 2021Consumer

In celebration of the launch of KAM’s new low and no research report, we’ve spoken to a number of industry experts to gain different perspectives on the Low and No opportunity. In this blog, Laura Stephen, Brand Director at Pernod Ricard UK, shares her thoughts on why Low and No is growing, and why Pernod Ricard … Read More

Hospitality at home

February 8, 2021Consumer

Home delivery and ‘hospitality at home’ have been growing significantly over the last 10 months. KAM Media MD, Katy Moses, gives her thoughts on the benefits of getting your hospitality brand into people’s home. Hospitality at home “One of the bonuses of lockdown #27 or whatever we’re on now, is that I decided to treat … Read More

The growth of Low and No beer

February 1, 2021Consumer

In celebration of the launch of KAM’s new low and no research report, we’ve spoken to a number of industry experts to gain different perspectives on the Low and No opportunity. In this blog Jez Manterfield, Senior Category Manager, Asahi UK Ltd, shares his thoughts on why Low and No is growing, and why Asahi … Read More

The continued growth of low and no

January 21, 2021Consumer

The low and no category has hit the mainstream with consumer awareness of low & no increasing significantly over the last 12 months. Our brand new research, carried out in partnership with Peroni Libera 0.0%, highlights the continued growth of low and no. It found that nearly 1-in-2 consumers have now tried a low or … Read More

Consumers make an effort for Valentine’s Day 2021

January 13, 2021Consumer

1-in-5 consumers intend to make a bigger effort than normal this Valentine’s Day 2021, especially Generation Z and younger Millennials, according to a new consumer poll. We’ve has teamed up with Toggle to understand consumer intentions for Valentine’s Day 2021. DOWNLOAD FULL INFOGRAPHIC HERE. Yesterday’s consumer poll (13th Jan 2021) found that despite most people … Read More

2.7m give up on Dry January

January 6, 2021Consumer

Nearly 1-in-4 of those who attempted Dry January 2021 have already given in to temptation. A snap poll carried out yesterday (5/1/21) by KAM Media found that it’s only 5 days into the new year and around 2.7 million people have already given up and consumed alcohol. 30% of UK adults intended to take part … Read More

Christmas 2020 in hospitality

November 13, 2020Consumer, Hospitality

Consumers expectations for Christmas 2020 Take a look at our latest research showing what consumers would consider purchasing this Christmas. We looked at how the status of their local restaurants and pubs is likely to impact their behaviour during Christmas 2020 in hospitality? You can download the full infographic here. Or read more about our … Read More

Changing beer drinking habits

November 11, 2020Consumer, Hospitality, Retail

Lockdown is changing the longer-term habits of beer enthusiasts New research shows that beer enthusiasts are more open to trying new and different beers than ever. 91% having tried a beer that they’d never consumed before in the last two months alone. Beer drinking habits are changing. Feedback from 800+ craft & modern beer consumers … Read More