Age is just a number? Spending power of over 65s is growing but should they be your target market? Blake Gladman, Strategy & Insight Director Age is just a number. The thing is, numbers don’t lie and one in particular is pretty significant, that number being 21. This isn’t the age I wish I still … Read More
“Nothing ever tasted better than a cold alcohol free beer on a beautiful afternoon with nothing to look forward to than more of the same.” Blake Gladman, Strategy & Insight Director This week has felt like the summer is starting to wake up from its annual slumber and stretch its legs in preparation for the … Read More
How can we create shopping experiences that will tap into and serve our human needs? It’s those that can deliver across each of the stages of human needs who will deliver in the long term for shoppers Maslow’s hierarchy, till-less stores, the cult of status and finding self-fulfilment in a convenience store | Blake Gladman, Strategy … Read More
I was lucky enough to be part of the judging panel for the Scottish Local Retailer Rewards this week. It was great to see so many independent retailers doing great work throughout their stores and across their communities. One of the categories was to reward the best retailer for ‘responsible retailing’. It was fascinating to … Read More
The experience economy: The move from shifting ‘stuff’ to connecting with customers on a more emotional level. The term was first coined by Joseph Pine II and James H. Gilmore in 1998 through their book of the same name (well worth a read if you’re interested: https://amzn.to/2OakDZ6). This trend has of course been popular with … Read More
Good morning all Blake and I spent some time at the Pub19 trade show this week and several things caught our eye- The gin boom continues with no sign of abating Thanks to the above phenomenon, there’s a glut of new premium tonics and mixers flooding onto the market Nobody REALLY knows what the next … Read More
Do you get a card, some chocolates or even something a bit fancier? It’s only a couple of weeks before Valentine’s Day – a day in which broken hearts are mended and relationships are reinforced. It does, however, always brings to my mind Alan Partridge.. Alan Partridge on the perfect Valentine’s Day: “That is the … Read More
I saw an article recently about the Margate café, that has seen an unprecedented influx of customers over the last couple of months, since images of Pete Doherty completing their mega breakfast challenge went viral. For those of you who weren’t aware of the original new story – earlier this year in August, the Libertines … Read More
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