Almost three quarters of UK adults say it is important that we learn from the Covid-19 pandemic to be kinder as a society. As we reflect on lessons learnt over the last two years there is a clear message coming from the ashes: perhaps we could be a little kinder to ourselves, to each other … Read More
This week is ‘Cask Ale Week’ – the annual celebration of everything ‘cask’, with pubs throughout the country running promotions, competitions, events, and beer festivals to celebrate the classic British pint. Way back during the first lockdown (at least 2,897 years ago now!), KAM carried out some research in partnership with Brew//LDN; we had a strong … Read More
With the coming and going of ‘Freedom Day’ and the majority of restrictions lifted, we wanted to understand how consumers were feeling. KAM has conducted research in partnership with the BBPA, technology provider Zonal and Newtrade Media which helps us to understand current consumer sentiment. You can download the infographic here and access more free whitepapers … Read More
With face masks soon to become a choice rather than a rule, KAM wanted to understand whether Brits are ready to give them up. We conducted research in partnership with Newtrade Media to find out whether UK adults think they will continue to wear face masks after ‘Freedom Day’. You can download the infographic here. … Read More
2021 looks set to be a summer of socialising for many UK consumers, if lockdown measures do lift. 36% of UK adults say they plan to have friends and family over to their homes more often than pre-pandemic according to our latest poll. The poll showed that there will be a significant amount of socialising … Read More
Consumers want the option to ‘opt out’ this Mother’s Day Nearly 1-in-5 consumers would like the option to ‘opt out’ of Mother’s Day communications from operators and brands, according to our latest consumer poll. We’ve teamed up with Toggle to understand consumer intentions for Mother’s Day 2021. The research showed that despite 71% of UK adults … Read More
In celebration of the launch of KAM’s new low and no research report, we’ve spoken to a number of industry experts to gain different perspectives on the Low and No opportunity. In this blog, Laura Stephen, Brand Director at Pernod Ricard UK, shares her thoughts on why Low and No is growing, and why Pernod Ricard … Read More
Home delivery and ‘hospitality at home’ have been growing significantly over the last 10 months. KAM Media MD, Katy Moses, gives her thoughts on the benefits of getting your hospitality brand into people’s home. Hospitality at home “One of the bonuses of lockdown #27 or whatever we’re on now, is that I decided to treat … Read More
In celebration of the launch of KAM’s new low and no research report, we’ve spoken to a number of industry experts to gain different perspectives on the Low and No opportunity. In this blog Jez Manterfield, Senior Category Manager, Asahi UK Ltd, shares his thoughts on why Low and No is growing, and why Asahi … Read More
The low and no category has hit the mainstream with consumer awareness of low & no increasing significantly over the last 12 months. Our brand new research, carried out in partnership with Peroni Libera 0.0%, highlights the continued growth of low and no. It found that nearly 1-in-2 consumers have now tried a low or … Read More