“When all this is over”, an overused phrase if ever there was one, what can we expect from the post-corona consumer? At first we’re likely to experience a period of unleashed consumption which has been suppressed for months in isolation and lockdown. When consumer spending returns to normal, it’s unlikely that behaviour will revert back … Read More
1-in-4 pub visits are non-alcoholic, according to new customer research According to our brand new low and no customer research, 25% of pubs visits now don’t include alcohol. With the predicted increase in non-alcoholic visits, 2-in-3 licensees are asking for support to help them maximise the growing opportunity. Our research is based on feedback from 1,000 … Read More
We are officially a nation that loves to snack, there are apparently more than 19 billion snacking opportunities in the UK per year, and more than two-thirds of consumers snack at least five times a week (Kantar). The healthy snacking bar market is now worth £365m and is forecasted to grow at a CAGR of 5.95% … Read More
Realising the true value of customer insight. Why knowing your customers is more important than them being right or wrong. Blake Gladman, Strategy & Insight Director It’s never been a better time to be a start-up in the food and drink industry. The smaller and more nimble brands are better placed to steal share from … Read More
Age is just a number? Spending power of over 65s is growing but should they be your target market? Blake Gladman, Strategy & Insight Director Age is just a number. The thing is, numbers don’t lie and one in particular is pretty significant, that number being 21. This isn’t the age I wish I still … Read More
“Nothing ever tasted better than a cold alcohol free beer on a beautiful afternoon with nothing to look forward to than more of the same.” Blake Gladman, Strategy & Insight Director This week has felt like the summer is starting to wake up from its annual slumber and stretch its legs in preparation for the … Read More
How can we create shopping experiences that will tap into and serve our human needs? It’s those that can deliver across each of the stages of human needs who will deliver in the long term for shoppers Maslow’s hierarchy, till-less stores, the cult of status and finding self-fulfilment in a convenience store | Blake Gladman, Strategy … Read More
I was lucky enough to be part of the judging panel for the Scottish Local Retailer Rewards this week. It was great to see so many independent retailers doing great work throughout their stores and across their communities. One of the categories was to reward the best retailer for ‘responsible retailing’. It was fascinating to … Read More
The experience economy: The move from shifting ‘stuff’ to connecting with customers on a more emotional level. The term was first coined by Joseph Pine II and James H. Gilmore in 1998 through their book of the same name (well worth a read if you’re interested: https://amzn.to/2OakDZ6). This trend has of course been popular with … Read More
Good morning all Blake and I spent some time at the Pub19 trade show this week and several things caught our eye- The gin boom continues with no sign of abating Thanks to the above phenomenon, there’s a glut of new premium tonics and mixers flooding onto the market Nobody REALLY knows what the next … Read More