The Beer Enthusiast Tracker

Bi-monthly research study, tracking the attitudes and behaviours of beer enthusiasts in the UK. Produced in partnership with BREW//LDN.

Beer enthusiast tracker
beer enthusiast tracker

Welcome to The Beer Enthusiast Tracker.

This is the first of a bi-monthly series of reports aimed at tracking the consumption behaviours, attitudes and trends from craft & modern beer consumers in the UK.

This first report outlines the key measures that will be tracked and trended in subsequent waves. With each wave of research the trending data will build to create the ‘go-to’ overview of how beer enthusiasts habits are evolving over time.

Research conducted 12th - 18th October 2020. Sample size: 801 beer enthusiasts This research is provided by Brew//LDN in partnership with KAM Media. The report tracks the following attitudes and behaviours of beer enthusiasts in the UK;

Beer consumption frequency

Types of beers being consumed

Beer consumption party composition

Beer ABV% consumed

Likelihood to try new beers

Beer consumption volume

Beer purchasing channels (online and offline)

Beer formats consumed

Average spend on beer (off trade and on trade)

Beer descriptions, styles and emotions

The first report in this series will be available in November and is completely free of charge. All you have to do is register your details via the BREW//LDN website and you will receive the first report and subsequent waves straight to your inbox when the are released (every 2 months).

By submitting your details, you agree to receive communications from KAM Media and BREW//LDN.

KAM Media are committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

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